day and day is a brand from Seoul dedicated to creating effective and purposeful skincare products that are used every day.

We prioritize product perfection and stability over aesthetics, fragrances, colors, or fleeting trends.

Sustainability and traceability.

Our philosophy begins with the recognition that environmental considerations are urgently needed for daily-use products like cosmetics. To actively reduce our carbon footprint, we formulate solid cosmetics utilizing 100% plastic-free packaging.